Turn clicks into customers without burning budget on ads
You already know traffic matters. But getting visitors is one thing. Getting them to stick around, read your content, and actually buy? That's where most people lose the game.
This program walks through the specific tactics used by sites pulling serious revenue from organic search. We're talking technical SEO fixes that actually move rankings, content structures that keep people reading, and conversion patterns proven across hundreds of real campaigns.
What you'll actually learn
Six focused modules covering everything from technical foundations to advanced conversion optimization. Each one builds on the last, so you're not jumping around trying to piece things together.
Technical SEO fundamentals
Site speed optimization, crawl efficiency, structured data implementation. The backend stuff that Google actually cares about when deciding who ranks.
- Duration 3 weeks
- Assignments 4 practical tasks
- Tools covered 7 platforms
Content architecture
How to structure content that ranks and converts. Topic clusters, internal linking strategies, and the specific content types that drive traffic in competitive niches.
- Duration 4 weeks
- Assignments 5 content audits
- Case studies 12 examples
Keyword research that works
Finding terms people actually search for, understanding search intent, and identifying opportunities competitors miss. No keyword stuffing nonsense.
- Duration 2 weeks
- Assignments 3 research projects
- Data sources 6 tools
Link building strategies
Ethical approaches to building authority. Outreach templates, relationship building, and creating content that naturally attracts backlinks without begging.
- Duration 3 weeks
- Assignments 3 campaigns
- Templates 15 ready to use
Analytics and measurement
Setting up tracking that actually tells you what's working. Conversion paths, attribution models, and the metrics that matter for revenue, not vanity.
- Duration 2 weeks
- Assignments 4 implementations
- Dashboards 6 templates
Conversion optimization
Turning traffic into revenue. Page layout tests, copy improvements, funnel optimization. The difference between visitors and customers.
- Duration 3 weeks
- Assignments 5 split tests
- Frameworks 8 proven models
Learn from people who've actually done this
No theoretical frameworks here. Your instructors have managed campaigns generating millions in organic revenue. They've dealt with algorithm updates, competitive markets, and tight budgets.
They know what works because they've tested it. And they know what doesn't because they've wasted time on it so you don't have to.
Henrik Norberg
Technical SEO and site performance
Spent eight years optimizing enterprise sites for Fortune 500 companies. Reduced crawl waste by 73% for a major retailer, improved Core Web Vitals scores across 400+ domains, and helped migrate three platforms without losing rankings.
Silje Ekström
Content strategy and conversion optimization
Built content operations for three SaaS companies that went from zero to consistent five-figure monthly revenue from search. Developed frameworks for topic research, content briefs, and conversion tracking used by teams across Europe.
Oskar Lindström
Link building and digital PR
Former journalist who moved into SEO after building a personal site to 200K monthly visitors. Now runs outreach for agencies and teaches the exact email templates and relationship strategies that consistently land coverage on major publications.
Annika Bergqvist
Analytics and data-driven decision making
Spent six years as a data analyst before specializing in marketing attribution. Built tracking systems for ecommerce sites processing over $50M annually, and teaches teams how to measure what actually drives revenue instead of chasing vanity metrics.